Gary Fisher has cemented his name in the annals of bicycle history already as the father of the mountain bike. Now, the dapper general of all things dirt has turned his attention to a new opportunity for revolution.
As the e-bike world has expanded over the last several years, the physical products have ranged anywhere from meticulous but pricey to absolutely cheap and dicey. Gary Fisher’s new company, Morelle Bikes, aims to change that spectrum entirely.
Fisher joins host Dan Cavallari on the Slow Guy on the Fast Ride podcast to give a few hints as to what Morelle bikes might offer consumers — the bottom line is that Gary Fisher intends to pick up where so many other companies have failed on battery efficiency, design, and price.
While Morelle isn’t ready for primetime yet, Fisher walks us through some of the unique features we can expect to see on the bikes when they do launch. And in true Fisher fashion, the story threads through years of mountain bike design, riding with members of the Grateful Dead, and trippy light shows.
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