Adam Miller is already a ‘serial entrepreneur’ very early in his life and career. He founded Borealis Bikes, a high-end carbon fat bike brand based in Colorado Springs. Then after selling that company, he went on to start Why Cycles, a premium titanium bicycle brand.
Not content with two successful companies, Miller started a third, and it’s undoubtedly his biggest success yet: Revel Bikes.
Oof. Try to keep up, right?
With the wildly successful Revel upstart taking over the mountain bike world, Miller finally found it tough to balance two separate companies. So as of March 1, Why Cycles — the premium titanium bike company — and Revel Bikes are all under one house: Revel Bikes.
Miller joins host Dan Cavallari on the Slow Guy on the Fast Ride podcast to lend us some insight into starting and maintaining multiple successful businesses when so many of the company’s peers are struggling in post-COVID realities.
On top of that, Miller gives us a taste of what’s in store for Revel, including a new production facility in Taiwan that should make the design and manufacture of Revel Bikes even more streamlined.
Finally, Miller walks us through what makes Fusion Fiber Technology so unique among carbon manufacturing. Revel claims the process makes the brand’s rims recyclable; does that amount to greenwashing, or is it a legitimate path forward for a more responsible future?
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Theme music: “This Year” by Angela Sheik
